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Inhaltsangabe
Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram.
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Über die Autorin bzw. den Autor
Michael Johnson is Creative Director of johnson banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.
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Problem Solved: A Primer for Design and Communication
Verlag:
Phaidon Press (edition 1St Edition), 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
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Problem Solved: A Primer for Design and Communication
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.05. Artikel-Nr. G0714841749I3N00
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Problem Solved : A Primer for Design and Communications
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Phaidon Press, Incorporated, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
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Problem Solved : A Primer for Design and Communications
Verlag:
Phaidon Press, Incorporated, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
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Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP16993691
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Problem Solved: A Primer for Design and Communications
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Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002328878
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Problem Solved: A Primer for Design and Communications
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:0714841749. Artikel-Nr. 8611591
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Problem Solved: A Primer for Design and Communications
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:0714841749. Artikel-Nr. 5812351
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Problem Solved: A Primer for Design and Communications
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:0714841749. Artikel-Nr. 8854743
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Problem Solved: A Primer for Design and Communication
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:0714841749. Artikel-Nr. 9290160
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Problem Solved: A Primer In Design & Communication
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25.0 x 21.0cms 288pp 1000 b/w & colour illusts very good hardback with decorated boards (no dustwrapper as issued) This book explores the ways creatives interpret their clients'' briefs propiose new ideas to familiar problems rework established brands and reinvent existing products. It identifies the 18 generic problems common to all areas of communication. Artikel-Nr. 20748975
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