How to Design Trade Marks and Logos: 0000 (Graphic Designer's Library, Band 0) - Hardcover

Murphy, John; Row, Michael; Rowe, Michael

 
9780714825571: How to Design Trade Marks and Logos: 0000 (Graphic Designer's Library, Band 0)

Inhaltsangabe

An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo. A review of existing logos defines how they were created and the reasons for their success.

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