Inhaltsangabe
Retail textbooks stress the importance of service provision. The customer’s perceptions of retail organisations are not established by head office or external marketing activity. Images may be enhanced, and misconceptions addressed through actions such as advertising campaigns, but the day-to-day contact that customers have with store personnel will fundamentally affect the customer’s attitude toward the retail outlet. The lack of data in the area of retail employment has considerable implications for research in retailing and analysis of retail development. This volume includes 12 articles concerned with retail employment in terms of gender, operation, labour markets, training and the use of part-time employees. The research methods employed by the researchers indicate the variety of research issues and the reliability of information.
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Über die Autorin bzw. den Autor
Gary Akehurst is at Portsmouth University Business School, Department of Business and Management, Locksway Road, Southsea, Hants, UK.
Nicholas Alexander
is in the School of International Business, University of Ulster, Coleraine, Northern Ireland.
Von der hinteren Coverseite
It has been said that in a product's long journey from the producer to the customer, the last two feet are the most important. The manner in which the last two feet are managed varies considerably between retail sectors, retail operations and inevitably within retail organisations. Customers' day-to-day contact with store personnel will fundamentally affect their attitude toward the retail shop. Retail employment is an under-researched area despite the importance of personnel in retail organisations. In this volume leading management researchers examine employment and employment issues in retailing, including employment within the superstore environment, part-time employees, the participation of women in the workforce, sunday trading and extended opening hours, staff training and de-skilling, and the internal labour market.
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Retail Employment
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