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Inhaltsangabe
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
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Über die Autorin bzw. den Autor
Judith Willimason is currently Visiting Professor at City University, London.
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Decoding Advertisements: Ideology and Meaning in Advertising
Verlag:
Marion Boyars Publishers Ltd, 1978
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Paperback. Zustand: Good. This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come. Artikel-Nr. 00102010002
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Decoding Advertisements (Ideas in Progress)
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Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.)
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Marion Boyars 22/01/2010, 2010
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ISBN 13: 9780714526157
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780714526157
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Decoding Advertisements (Ideas in Progress)
Verlag:
Marion Boyars Publishers Ltd, United Kingdom, London, 1978
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001221259
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Decoding Advertisements (Ideas in Progress)
Verlag:
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Trade Paperback. Zustand: Very Good. Zustand des Schutzumschlags: None. Inked name on half title page ; Ideas In Progress fmc2%262D. Artikel-Nr. 472176
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Decoding Advertisments
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Boyars Publishers, Ltd., Marion, 1978
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Decoding Advertisments
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Boyars Publishers, Ltd., Marion, 1978
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.)
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Marion Boyars 22/01/2010, 2010
ISBN 10: 0714526150
ISBN 13: 9780714526157
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