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The End of Globalization: What it Means for Business - Hardcover

Rugman, Alan M.

 
9780712684750: The End of Globalization: What it Means for Business

Inhaltsangabe

An analysis of globalization and its implications for business. In practice, the author states, business is not global; it is almost entirely regional. Similarly, there is little global trade; most trade is inter-regional. Rugman examines what this means for managers and their chosen strategies.

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