Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool (Century business) - Hardcover

Segil, Larraine

 
9780712679602: Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool (Century business)

Inhaltsangabe

A guide to winning, establishing and managing strategic alliances aimed at managers in companies of any size. Segil covers every important type of alliance, including partnerships, joint ventures, distribution deals and equity investments, describing how to make these alliances and providing case studies.

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