The Deviant's Advantage - Softcover

Mathews, Ryan

 
9780712661027: The Deviant's Advantage

Inhaltsangabe

The authors aim to demonstrates how ideas can create increasingly profitable markets as they move from "the fringe", to "the edge", to the "realm of cool", and from "the next big thing" to "social convention". They promote the concept that tomorrow's commercial success is an obession in the mind of today's deviant.

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Über die Autorin bzw. den Autor

Ryan Mathews and Watts Wacker are futurists and principles of FirstMatter, a trend-watching consulting firm. The co-author of the bestselling The Myth of Excellence, Mathews has been profiled in Fast Company and Wired. Watts Wacker has been profiled in Fast Company and Forbes, and was called "one of the 50 smartest people in the business world" by The Financial Times. He is the co-author of The 500-Year Delta and The Visionary's Handbook.

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Weitere beliebte Ausgaben desselben Titels

9780609609583: The Deviant's Advantage: How Fringe Ideas Create Mass Markets

Vorgestellte Ausgabe

ISBN 10:  0609609580 ISBN 13:  9780609609583
Verlag: Crown Pub, 2002
Hardcover