Managing Across Borders: The Transnational Solution - Softcover

Inhaltsangabe

This handbook provides "hands-on" practical advice for managers as to how they should develop the organizational stucture, administrative processes, management thinking and practice necessary to implement the new strategies in the face of globalization. The book gives practical advice illuminated by case studies of companies including Matsushita, Proctor & Gamble, Ericsson and Kentucky Fried Chicken. This study is based on a five-year research project involving interviews with over 230 managers in the world's leading companies. Christopher is the co-author of "Managing the Global Corporation".

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