Brand evaluation means putting a price on the value of familiar names such as "Budweiser" and "Persil". Such calculations are central to merger, acquisition and marketing strategy. This book is revised to cover all new developments.
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Anbieter: Chapter 1, Johannesburg, GAU, Südafrika
Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. 2nd Edition . Signed by John Murphy the Editor dated 4th November 1993, on the front free end paper page. Publication of 212 pages. The dust jacket is a little shelf rubbed. The boards are in good condition. Internally the pages are clean and complete. Tightly bound and presented in cellophane. The binding is excellent. GK. Our orders are shipped using tracked courier delivery services. Signed. Artikel-Nr. 6rctm
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Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780712650205. Artikel-Nr. 9479026
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