Speechwriting: The Expert Guide (Hale Expert Guides) - Softcover

Lancaster, Simon

 
9780709089179: Speechwriting: The Expert Guide (Hale Expert Guides)
Softcover
ISBN 10: 0709089171 ISBN 13: 9780709089179
Verlag: Robert Hale Ltd, 2011

Inhaltsangabe

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade—such as how to win an argument, construct a soundbite, and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling, and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication, or language. The second part covers the crafts of editing, soundbites, media manipulation, performance, and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigor with practical nous, drawing on lessons from luminaries as varied as Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR, or business.

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Über die Autorinnen und Autoren

Simon Lancaster runs Bespoke, Britain's leading specialist speech writing agency. Over the last ten years, Simon has written hundreds of speeches for many of Britain's top politicians and business leaders.


Simon Lancaster is one of the world's top speechwriters. He first became a speechwriter in the late 1990s, working for members of Tony Blair's Cabinet. Today, he writes speeches for the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels. Simon is a visiting lecturer at Henley Business School, Cass Business School and Cambridge University. He writes regular columns for Total Politics and The Guardian, as well as providing expert commentary for the BBC and Sky News. His award-winning workshops in the 'Language of Leadership' have been run to great acclaim across the world.



Simon Lancaster is one of the world's top speechwriters. He first became a speechwriter in the late 1990s, working for members of Tony Blair's Cabinet. Today, he writes speeches for the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels. Simon is a visiting lecturer at Henley Business School, Cass Business School and Cambridge University. He writes regular columns for Total Politics and The Guardian, as well as providing expert commentary for the BBC and Sky News. His award-winning workshops in the 'Language of Leadership' have been run to great acclaim across the world.

Simon Lancaster runs Bespoke, Britain's leading specialist speech writing agency. Over the last ten years, Simon has written hundreds of speeches for many of Britain's top politicians and business leaders.

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Verlag
Robert Hale Ltd
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0709089171
ISBN 13 
9780709089179
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Purmerul LTD
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