Purpose, Incorporated: Turning Cause Into Your Competitive Advantage - Softcover

Wood, John; McGibbon, Amalia

 
9780692999639: Purpose, Incorporated: Turning Cause Into Your Competitive Advantage
Softcover
ISBN 10: 0692999639 ISBN 13: 9780692999639
Verlag: Big Purpose Press, 2017

Inhaltsangabe

Too many working professionals still subscribe to the old Milton-Friedman logic that “businesses' sole purpose is to generate profit for shareholders.” In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it. 

Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world.

You’ll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You’ll learn how to:

  • - win the war for talent
  • - create a compelling bond with customers
  • - motivate employees
  • - reduce attrition
  • - appease the regulators
  • - and create a positive buzz on social media

    • Purpose Incorporated is a “permission slip” to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.

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    Über die Autorinnen und Autoren

    John Wood is the founder of Room to Read and the author of Leaving Microsoft to Change the World. Named as one of the top ten business narratives of 2006 by Amazon and a top-ten nonfiction title by Hudson Books, the memoir was published in twenty-two languages. John was named by Goldman Sachs as one of the world's one hundred most intriguing entrepreneurs. He is a Henry Crown Fellow at the Aspen Institute and a Young Global Leader of the World Economic Forum, and he was awarded Microsoft's Alumni of the Year award by Bill and Melinda Gates. At the invitation of Bill Clinton, he served four terms on the advisory board of the Clinton Global Initiative. John lives in Hong Kong with his wife, Amy Powell. His hobbies include trail running, hiking, skiing, reading, and wine.

    Amalia McGibbon works for Social Good & Goodwill at Facebook. She's also a freelance food and travel writer, an avid photographer, and the author of the Amazon bestseller The Choice Effect. She lives in San Francisco with her husband, Florian.

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    Verlag
    Big Purpose Press
    Erscheinungsdatum
    2017
    Sprache
    Englisch
    ISBN 10 
    0692999639
    ISBN 13 
    9780692999639
    Einband
    Taschenbuch
    Anzahl der Seiten
    232
    Kontakt zum Hersteller
    Manufactured by Amazon on behalf of the author
    https://www.amazon.de/hz/contact-us

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