Style & Substance: How to Create a Compelling Brand - Softcover

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Liz Dennery Sanders is a brand consultant, creative director and the founder of SheBrand. With 25 years of experience in branding, marketing, public relations and influencer outreach campaigns, she's known for her ability to select the words, images and packaging that bring brands to life, and for helping her clients to build intensely loyal, devoted fan bases. In 2009, Liz founded SheBrand to provide women with tools to build strong, compelling brands. Through SheBrand, and through her involvement with organizations like Women in Need, Step Up Women's Network and She Should Run, her mission is to help women rise higher - using their voices, building their businesses, growing their influence and shattering glass ceilings and old perceptions about what a woman is capable of being and doing. Prior to founding SheBrand, Liz ran her own PR agency, Dennery Marks Inc., for more than a decade, specializing in targeted media and celebrity outreach campaigns. She garnered millions of dollars in press value for her clients and helped them build relationships for their products and services with Hollywood celebrities like Halle Berry, Sharon Stone, Kendall Jenner, Kim Kardashian, Cindy Crawford, Heidi Klum, Gwyneth Paltrow, Marcia Cross and Kelly Rutherford. She has worked on brand development and influencer projects with individuals like Serena Williams, Jessica Alba and Garcelle Beauvais, and lifestyle brands that specifically market to women like Escada, Anastasia Beverly Hills, Hale Bob and Elyse Walker. She's the author of Style & Substance: How to Create a Compelling Brand, and the creator of Badass Brand, an online class for small business owners and service professionals who want to build an iconic brand that's clear, consistent, recognizable, adored and respected, just like Chanel, DryBar and Beyoncé. Liz has been featured in The Los Angeles Times, The Orange County Register, The Chicago Tribune, The Daily Beast, Advertising Age, The Coveteur, The Huffington Post, and on Good Morning America and Access Hollywood.