I.C.U.: The Comprehensive Guide to Breathing Life Back Into Your Personal Brand - Softcover

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Sheila A. Anderson, CEO of Image Power Play, is not only a personal brand strategist and speaker, she is an image and impression management expert driven to empower corporate professionals across the globe in growing their strategic visibility. Her exceptional talent benefits executives at any level in polishing all facets of their brand – appearance, attire, behavior, body language and more – to power brand-aligned personal presence and communication style. Personally drawn to the influence of impression management, Sheila has successfully cultivated her own unique style as a business owner, image consultant, personal brand strategist, and sought-after speaker. From professional modeling that includes runway, print, and TV commercial work to a career in brand management, Sheila draws from over two decades of experience when speaking and producing in the world of impression management. Sheila is a charter member of the C-Suite Network Advisors™, an elite group of the most trusted advisors to C-level executives. She is the author of the book I.C.U.: Breathing Life Back into Your Personal Brand. Sheila owns the registered trademark Return on Image®. She is also a member of the National Speakers Association. Community-focused, Sheila is a member of Cosmopolitan International, a service club that raises money for diabetes education and research. In 2013-2014, she proudly held the office as the organization’s International President, being only the third woman since its inception in 1918 to hold this prestigious office. Prior to this, she held the office as the Vice President of Marketing for three years. She served on the Cosmopolitan Diabetes Foundation Board in 2015 and 2016. She currently serves on the Adult Advisory Board for the non-profit, Simon Says Give. Sheila was named first runner-up in the 2012 Mrs. South Dakota-America pageant and has mentored pageant contestants and served as a judge.