Visual Communication: Images with Messages - Softcover

Lester, Paul Martin

 
9780692926314: Visual Communication: Images with Messages

Inhaltsangabe

VISUAL COMMUNICATION: IMAGES WITH MESSAGES 7TH EDITION shows you how visual perception is used in all forms of communication, including typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, and the web. In addition there are chapters concerned with visual cues, theories, persuasion, stereotypes and analysis. You will not only learn why an image is memorable, but how to create images that others will remember.

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