Golf: The Untapped Market: Why the Pros Are Failing to Grow the Game - Softcover

At the turn of the century golf courses were outpacing the demand; golfers were leaving the game like never before. When no one else could, Chuck and his team at MMC® started growing the game. Over the past decade Chuck’s team has locked up long-term relationships with more than 250,000 casual and non-golfers for their clients in the most difficult times ever to hit the golf industry.

Anyone in the golf industry, whether an owner, manager, sales representative, developer, marketer, entrepreneur, a member, golfer, someone thinking about joining a golf club or someone just wanting to learn more about the future of golf will find Chuck’s experience and teachings extremely useful.

Chuck provides a step-by-step approach on how to be enormously successful in the golf business in 2017 and for decades to come by professionally marketing and selling any golf product or service to new segments of golf consumers. Using his revolutionary system, Chuck and his team at Mulligan Marketing Concepts® (MMC®) have raised over half a billion dollars for clients in the health-club and golf industries. With Golf: The Untapped Market, learn how to make your mark on the golf industry today!

Chuck Thompson is a widely respected expert in the golf industry who has brought sweeping changes to the way golf is marketed and sold in 2017. For the past eleven years Chuck and his team at MMC® have focused on identifying and penetrating untapped segments of consumers for the golf industry with overwhelming success.

Prior to entering into the golf industry, Chuck spent twenty-five years revolutionizing the health club industry with his outside-the-box concepts and innovative approach of identifying, engaging, and locking up long-term relationships with new segments of consumers. If you have bought a health club membership over the past twenty-five years, it is highly likely that membership has Chuck Thompson’s fingerprints on it.

To date, Chuck and his team at MMC® have acquired more than one million members for health clubs and golf courses combined and has raised over a half billion dollars for their more than seven hundred clients.

Chuck founded MMC® (Mulligan Marketing Concepts®) in 1991, is the author of Affordable Health and Fitness: The Business of Health and Fitness, has spoken in multiple venues, and has been featured in various publications on the subjects of professional membership sales and marketing. Chuck was one of the guest speakers at the 1999 International Health, Racquet, and Sportsclub Association (IHRSA) convention and has written for IHRSA’s CBI (Club Business International) magazine. Chuck Thompson is the architect of the most innovative membership marketing concept and professional sales system that have ever been introduced to the golf industry.