Coloring Outside the Lines: Exploring Creativity, Marketing and Sales for Home Based Businesses - Softcover

Inhaltsangabe

• Look at your opportunity from a whole new perspective • How to gage success in your home-based business • Understand your prospect better than anyone else • Grow your organization • Attain and retain great people You’ve taken the first risky step of starting a home-based business. What do you do now? “The only thing that differentiates your service or your product from any others is your ability to look at what you do from a whole new perspective,” says Jeff Tobe, award-winning entrepreneur and speaker. In Coloring Outside the Lines: Exploring Creativity, Marketing and Sales for Home-Based Businesses, Tobe gives you real tools to grow your business, recruit great talent and have the confidence it takes to succeed in this crazy marketplace. Through the entertaining business life-lessons in his book, Tobe reveals how to awaken the “creative giant within”. Tobe’s examples of street-smart sales tactics, exemplary customer experiences and outside-the-lines marketing will inspire you to implement innovative solutions to your opportunity as you move forward. Whether you are a multi-million dollar producer or you are just getting started, Jeff’s powerful and fun stories will motivate you to outthink rather than outspend your competition. This book provides guidance to anyone who wants to use their natural creativity to boost their impact and become a David among the Goliaths!

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