Getting the Fish to Swim to You & Keeping Them in Your Boat: Marketing Wisdom to Attract & Retain Customers - Softcover

Inhaltsangabe

It's about how CHOICE, COMPLEXITY and CHANGE have impacted buyer behaviors and attitudes. Why, what got you where you are today won't take you where you want to be, in the future. There are more than 160 case studies of what can be done to mitigate this phenomenon and 80 things not to do.

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