Most of us are taught from a young age to be winners and avoid being losers. But what does it mean to win or lose? And why do we care so much? Does winning make us happy? Winning undertakes an unprecedented investigation of winning and losing in American society, what we are really after as we struggle to win, our collective beliefs about winners and losers, and much more. Francesco Duina argues that victory and loss are not endpoints or final destinations but gateways to something of immense importance to us: the affirmation of our place in the world. But Duina also shows that competition is unlikely to provide us with the answers we need. Winning and losing are artificial and logically flawed concepts that put us at odds with the world around us and, ultimately, ourselves. Duina explores the social and psychological effects of the language of competition in American culture. Primarily concerned with our shared obsessions about winning and losing, Winning proposes a new mind-set for how we can pursue our dreams, and, in a more satisfying way, find our proper place in the world.
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Francesco Duina is professor and head of sociology at the University of British Columbia and visiting professor in the Department of Business and Politics at the Copenhagen Business School. He is the author of The Social Construction of Free Trade (Princeton), Institutions and the Economy, and Harmonizing Europe.
"Winning offers a penetrating journey into our competitive spirit. It challenges our everyday assumptions about the good life and how we pursue, but seldom attain, happiness. Arguing that much needs to change about the American mind-set, this book will interest anyone willing to step back and reflect on what has clearly become a national obsession."--Emil M. Dabora, Harvard Management Company
"Winning takes a beautiful and engaging look at America's love affair with competition and with avoiding defeat at all costs. Relying on a comparative framework, Duina shows that American society pays a price for emphasizing winning precisely because Americans are so often confused by what this means. With a wealth of superb examples drawn from entertainment, sports, education, politics, and business, Winning encourages us to step back and reconsider our obsession with the ultimate prize."--Paulette Kurzer, University of Arizona
"Duina's accessible examination of the language of winning and losing reveals that competition is not a human universal, but a historical and cultural phenomenon. Making ample use of examples from popular culture, he shows that competition's prominence in America arises from our unsatisfied desire for a clear, positive, and socially approved identity. Winning is a worthy addition to the literature on the sociology of culture."--Liah Greenfeld, Boston University
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