A Social Strategy: How We Profit from Social Media

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9780691153391: A Social Strategy: How We Profit from Social Media
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Winner of the 2015 Gold Medal in Networking, Axiom Business Book Awards

"Piskorski's thought-provoking and well-researched title is ground-breaking and should be required reading for those in business, and business faculty and students." --Lucy Heckman, Library Journal (starred review)

"For companies that are struggling to measure social media, Piskorski offers a different way of looking at the problem, and his three tests--the social utility test, the social solution test and the business value test--provide a way to check if a project is working." --Maija Palmer, Financial Times

"Whoever thinks using social media successfully (i.e., making money from it) is easy needs to think again. So do people who think it's all one big fad or that creating a successful social media campaign is just blind luck. And that's where Mikolaj Jan Piskorski and his book A Social Strategy: How We Profit from Social Media come in." --Catherine Ramsdell, PopMatters

"A highly informative and insightful analysis of web-based social platforms that should command the attention of sociologists, psychologists and lay readers as well as bottom-line businessmen and women." --Glenn C. Altschuler, Psychology Today

"Thanks to Mikolaj Jan Piskorski and his new book, companies now have a clear strategic framework for figuring out how to tap into their power." --Theodore Kinney, Strategy + Business

"What makes social media so different from traditional media? . . . In A Social Strategy, [Mikolaj Piskorski] provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express." --Expert Marketer Magazine

"The author's research offers new insights into the reasons for the explosion of social media." --Choice

Críticas:

"Piskorski's thought-provoking and well-researched title is ground-breaking and should be required reading for those in business, and business faculty and students." --Lucy Heckman, Library Journal (starred review)

"For companies that are struggling to measure social media, Piskorski offers a different way of looking at the problem, and his three tests--the social utility test, the social solution test and the business value test--provide a way to check if a project is working." --Maija Palmer, Financial Times


"Whoever thinks using social media successfully (i.e., making money from it) is easy needs to think again. So do people who think it's all one big fad or that creating a successful social media campaign is just blind luck. And that's where Mikolaj Jan Piskorski and his book A Social Strategy: How We Profit from Social Media come in." --Catherine Ramsdell, PopMatters


"A highly informative and insightful analysis of web-based social platforms that should command the attention of sociologists, psychologists and lay readers as well as bottom-line businessmen and women." --Glenn C. Altschuler, Psychology Today


"Thanks to Mikolaj Jan Piskorski and his new book, companies now have a clear strategic framework for figuring out how to tap into their power." --Theodore Kinney, Strategy + Business


"What makes social media so different from traditional media? . . . In A Social Strategy, [Mikolaj Piskorski] provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express." --Expert Marketer Magazine


"The author's research offers new insights into the reasons for the explosion of social media." --Choice

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Mikolaj Jan Piskorski
Verlag: Princeton Univers. Press Jul 2014 (2014)
ISBN 10: 0691153396 ISBN 13: 9780691153391
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Buchbeschreibung Princeton Univers. Press Jul 2014, 2014. Buch. Buchzustand: Neu. 241x167x30 mm. Neuware - Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. So just what does social media give us that we can't get offline Answering that question is the key to making social media work for any business, argues Mikolaj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Groundbreaking and important, A Social Strategy provides not only a broad, data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon. 275 pp. Englisch. Artikel-Nr. 9780691153391

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