"[A] magnificent history of money and finance."--New York Times Book Review "Convincingly makes the case that finance is a change-maker of change-makers."--Financial Times In the aftermath of recent financial crises, it's easy to see finance as a wrecking ball: something that destroys fortunes and jobs, and undermines governments and banks. In Money Changes Everything, leading financial historian William Goetzmann argues the exact opposite--that the development of finance has made the growth of civilizations possible. Goetzmann explains that finance is a time machine, a technology that allows us to move value forward and backward through time; and that this innovation has changed the very way we think about and plan for the future. He shows how finance was present at key moments in history: driving the invention of writing in ancient Mesopotamia, spurring the classical civilizations of Greece and Rome to become great empires, determining the rise and fall of dynasties in imperial China, and underwriting the trade expeditions that led Europeans to the New World. He also demonstrates how the apparatus we associate with a modern economy--stock markets, lines of credit, complex financial products, and international trade--were repeatedly developed, forgotten, and reinvented over the course of human history. Exploring the critical role of finance over the millennia, and around the world, Goetzmann details how wondrous financial technologies and institutions--money, bonds, banks, corporations, and more--have helped urban centers to expand and cultures to flourish. And it's not done reshaping our lives, as Goetzmann considers the challenges we face in the future, such as how to use the power of finance to care for an aging and expanding population. Money Changes Everything presents a fascinating look into the way that finance has steered the course of history.
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William N. Goetzmann is the Edwin J. Beinecke Professor of Finance and Management and director of the International Center for Finance at the Yale School of Management. His books include The Origins of Value: The Financial Innovations that Created the Modern Financial Markets and The Great Mirror of Folly: Finance, Culture, and the Crash of 1720.
"Only William Goetzmann--an archaeologist, art historian, and esteemed finance scholar--could have produced this masterful exploration of money and investing through the ages. Money Changes Everything is at once deep, broad, sweeping, and gorgeously illustrated. It is a book that readers will savor and refer to again and again."--William Bernstein, author of A Splendid Exchange: How Trade Shaped the World
"Money is the greatest invention since the wheel. In this masterwork, Money Changes Everything, William Goetzmann traces money's role from prehistoric times to the present, showing how civilizations developed on a bedrock of financial transactions. A beautifully written and compelling book."--Elroy Dimson, University of Cambridge and London Business School
"In Money Changes Everything, readers learn a tremendous amount about the core ideas of finance. William Goetzmann uses a vast range of historical examples to explain why the evolution of finance and civilization are inseparable."--Robert J. Shiller, Nobel Laureate in Economics
"In this engaging book, William Goetzmann, a modern Renaissance man, demonstrates that throughout recorded history, the power of financial technologies has improved human existence. Like other technologies, financial innovations can sometimes be disruptive. Goetzmann, however, shows us that much of the time, these innovations propel economic progress and expand individual opportunities."--Richard Sylla, Stern School of Business, New York University
"If anyone had told me that someone could write coherently and intelligently about Karl Marx, cuneiform tablets, the South Sea bubble, the opium trade, and David's painting Death of Marat between a single set of covers, I would have shaken my head in disbelief. This book accomplishes precisely this. Money Changes Everything does nothing less than to think through the contribution of finance to modern civilization. A thrilling read."--Hans-Joachim Voth, University of Zurich
"Ranging from early civilizations to the present day and moving from the Fertile Crescent to our current global society, this book contains a wealth of interesting observations about the history of finance. Readers will be attracted by the genial tone and tales of personal discovery."--Peter Temin, Massachusetts Institute of Technology
"This is a long-term history of the development and importance of financial technologies and institutions. A useful synthesis that brings together primary materials, the book argues that financial systems provide the means for advancing civilization."--Graham Oliver, Brown University
Acknowledgments, VII,
Introduction, 1,
PART I FROM CUNEIFORM TO CLASSICAL CIVILIZATION, 15,
1 Finance and Writing, 19,
2 Finance and Urbanism, 31,
3 Financial Architecture, 46,
4 Mesopotamian Twilight, 65,
5 Athenian Finance, 73,
6 Monetary Revolution, 92,
7 Roman Finance, 103,
PART II THE FINANCIAL LEGACY OF CHINA, 137,
8 China's First Financial World, 143,
9 Unity and Bureaucracy, 167,
10 Financial Divergence, 194,
PART III THE EUROPEAN CRUCIBLE, 203,
11 The Temple and Finance, 207,
12 Venice, 221,
13 Fibonacci and Finance, 238,
14 Immortal Bonds, 249,
15 The Discovery of Chance, 258,
16 Efficient Markets, 276,
17 Europe, Inc., 289,
18 Corporations and Exploration, 305,
19 A Projecting Age, 320,
20 A Bubble in France, 347,
21 According to Hoyle, 363,
22 Securitization and Debt, 382,
PART IV THE EMERGENCE OF GLOBAL MARKETS, 401,
23 Marx and Markets, 405,
24 China's Financiers, 423,
25 The Russian Bear, 443,
26 Keynes to the Rescue, 454,
27 The New Financial World, 467,
28 Re-Engineering the Future, 493,
29 Post-War Theory, 504,
Conclusion, 519,
Notes, 523,
Bibliography, 541,
Illustration Credits, 555,
Index, 557,
FINANCE AND WRITING
This chapter explores the appearance of finance as a technology in the ancient Near East and the role it played in the unique features of the world's first large-scale urban societies. Mesopotamia gave the world its first cities, first written language, first laws, first contracts, and first advanced mathematics. Many of these developments directly or indirectly came from financial technology. Cuneiform writing, for example, is an unintended by-product of ancient accounting systems and contracts. Babylonian mathematics owes its development to arithmetic and calculation demanded by its financial economy. The first mathematical models of business growth and profit appeared 4,000 years ago. The legal system of the Babylonians depended crucially on the use of notarized and witnessed documents and contracts establishing individual rights and obligations, many of which are similar to modern financial instruments and contracts. The first mortgages, deeds, loans, futures contracts, partnership agreements, and letters of credit appear as cuneiform documents dating to the second millennium BCE or earlier. In short, the dramatic development of urban society beginning more than 5,000 years ago involved the simultaneous development of new kinds of institutions and processes, many of which were economic and financial in nature. These financial practices, embedded in larger social and economic institutions, are what I refer to as the hardware of finance in the Introduction.
This chapter also explores how financial tools changed the way people thought. Financial technology made possible not just financial contracts but also financial thinking — conceptual ways of framing economic interactions that use the financial perspective of time. Borrowing, lending, and financial planning shaped a particular conceptualization of time, quantifying it in new ways and simplifying it for purposes of calculation. This way of thinking and specialized knowledge, in turn, affected and extended the capabilities of government and enterprise. This conceptual framework is what I refer to as the software of finance in the Introduction.
Finance relies on the ability to quantify and calculate and reason mathematically. Thus, much of this chapter focuses on the development of mathematical tools in ancient times. Another basic ingredient of finance is the dimension of time. Finance requires the measurement and expression of time and this chapter explores time technology in some depth. Finally, it deals with record-keeping, contracting, and the legal framework of finance. This is because finance is mostly about future promises. Promises are meaningless without the capacity to record and enforce them.
The first evidence of financial tools appears in the context of the early urban, agricultural societies of the ancient Near East, roughly contemporaneous with the beginning of the Bronze Age. The prehistoric roots of urban society in the ancient Near East extend back perhaps 7,000 years. By 3600 BCE, the cities of ancient Sumer arose around the confluence of the Tigris and Euphrates rivers in what is now modern Iraq — a location well suited to cultivation of grain and livestock but lacking in other needs, such as timber, copper, and tin. These last two items were especially important, because they are the essential ingredients for making bronze — a metal vital for ancient warfare. Archaeological evidence suggests that Sumerian cities relied on long-distance trade for these key commodities. They also traded for exotic prestige items, such as ivory and precious stones, which played a role in the intensification of social and political hierarchy — likewise a hallmark of civilization.
In short, the economy of ancient Near Eastern civilization required methods for producing and distributing basic foodstuffs locally to a concentrated urban populace and also ways of obtaining goods from afar. The basic unit of finance — a contract that extends through time — addressed both of these economic imperatives. As ancient unban societies of the Near East grew in scale and scope (i.e., density of population and geographical range of trade), they relied increasingly on intertemporal contracting techniques (i.e., finance). Finance first appeared with one of humanity's most remarkable inventions — writing; the ability to memorialize something now that can be interpreted unambiguously in the future. Even writing, however, had its precedents, and these emerged out of a financial imperative.
We begin this chapter with the discovery of an essential piece of financial hardware: counting, accounting, and contracting tools.
TEMPLES AND TOKENS
He built the town wall of Uruk, (city) of sheepfolds,
of the sacred precinct of Eanna, the holy storehouse.
Look at its wall with its frieze like bronze!
Gaze at its bastions, which none can equal!
Take the stone stairs that are from times of old,
Approach Eanna, the seat of Ishtar,
the like of which no later king — no man — will ever make.
One of the earliest literary works ever written tells the story of Gilgamesh, the hero who traveled to distant lands to obtain timber for building a temple in his city. The passage above is from the epic of Gilgamesh. It sings the praises of the majestic city walls and the Eanna temple of Uruk, the birthplace of Mesopotamian civilization. Although the text is eloquent, the cuneiform script in which the epic was first recorded owes more to merchants and accountants than it does to poets. Cuneiform was not invented for writing poetry but for accounting and business, and Uruk may have been the original site of both. Of course, it is difficult to precisely pinpoint the time and location of the development of any technology, but some of the earliest material remains of writing — and the precursors to writing — have come to light at Uruk. Scholars working on the beginnings of writing believe that it evolved from a peculiar system of symbolic accounting records associated with the Uruk temple economy.
In 1929, the German archaeologist Julius Jordan excavated the heart of the ancient city — Uruk's central temple complex. This Indiana Jones–scale dig revealed Jordan's long-sought prize, the "sacred precinct of Eanna, the holy storehouse," the place where the fertility goddess Inanna was worshipped but also where goods and commodities were distributed to the populace. Near the temple, Jordan and his crew of excavators found the stone steps of the temple — exactly as described in the epic of Gilgamesh. Jordan kept a careful record of all his discoveries — not only the monumental architecture, but even small artifacts and objects that were unearthed in the dig. In his journals, he documented curious little tokens "shaped like commodities of daily life: jars, loaves and animals" that came to light around the temple complex. These little objects went largely unstudied until Professor Denise Schmandt-Besserat, a scholar at the University of Texas at Austin, began to analyze them in systematic fashion.
Born and educated in France, Schmandt-Besserat began her research at Radcliffe in a fellowship program for promising female scholars. She became fascinated with the question of whether clay was used as a technology before the invention of pottery. This puzzle first took her to museum collections to search for early clay objects. She became a research fellow in Near Eastern Archaeology at Harvard's Peabody Museum, and there rediscovered the mystery of Jordan's little tokens. Denise moved to the University of Texas in the 1970s, where she continued her work on the tokens — painstakingly tracking down every recorded mention of them in archaeological digs in the Near East and visiting all the museum collections that contained them.
I first met Denise when I was a graduate student in art history at the University of Texas at Austin, and she was a curator at the University of Texas Art Museum. She was my teacher, and I was able to observe directly her path-breaking work. I had no idea at the time that it would be the finance implicit in the token system — rather than the art of it — that would ultimately capture my interest.
While other scholars of the ancient Near East were studying big problems like the evolution of temple architecture, the political history of ancient city-states, and the question of how the ancient climate affected farming and urbanism, Denise concentrated her efforts on laboratory analysis and documentation of the tokens. She established that tokens predated even the ancient city of Uruk. They appeared in prehistoric sites throughout the Near East as early as 7000 BCE. Whatever these things were — counters, game tokens, or mystical symbols, they were used by many different peoples and cultures long before the invention of writing.
The objects are about the size of game pieces. Their stylization and simplification suggest that they were standardized for easy recognition — abstract and simple rather than realistic. A systematic organization of the tokens by form and place of discovery led Denise to a stunningly novel hypothesis. Her analysis linked them iconographically to the earliest pictographic writing on clay tablets found in the oldest parts of Uruk.
The oldest Uruk tablets were made circa 3100 BCE by scribes who took wet lumps of clay, shaped them into lozenges, and wrote on them with a wooden stylus. The stylus had a sharp end and round end — one end for lines and the other for dots. Laid sideways, the stylus could also make triangular and cylindrical impressions. The combination of these formed a lexicon that scholars have now concluded was the first writing.
What Schmandt-Besserat famously recognized is that the pictographs on these early tablets were essentially pictures of the little clay tokens. For instance, she showed that the pictograph for cloth could be traced to a round, striated token. The symbol for sweet evolved from a token shaped like a honey jar. The symbol for food evolved from a token shaped like a full dish. Most represented commodities from daily life: lambs, sheep, cows, dogs, loaves of bread, jars of oil, honey, beer, milk, clothing, ropes, wool, and rugs, and even such abstract goods as units of work. Apparently, these were the items once contained in the goddess Inanna's "holy storehouse." These beautiful little objects were not about art — they were about economics — commodities in the Sumerian redistribution system.
The connection between the tablets and the tokens helps explain the function of each. Virtually all of the earliest tablets from Uruk were accounting documents recording the transfer of goods and commodities. They were administrative records used by some central governing economic authority — almost certainly the temple.
The tokens evidently were used in the same kind of process, perhaps by the world's first accountants sitting in front of the storehouse door of the temple, keeping track of how much went in and out. In a preliterate society that needed a way to keep track of economic transactions, the tokens were natural symbols that could be matched one-for-one with standardized goods and services. This connection between the symbolic record and the early written record led Schmandt-Besserat to her theory about how writing evolved.
In the classic model of the Sumerian economy, the temple functioned as an administrative authority governing commodity production, collection, and redistribution. The discovery of administrative tablets from these complexes suggests that token use and consequently writing evolved as a tool of centralized economic governance. Given the dearth of archaeological evidence from Uruk-period domestic sites, it is not clear whether individuals also used the system for personal agreements. For that matter, it is not clear how widespread literacy was at its beginnings. The use of identifiable symbols and pictograms on the early tablets is consistent with administrators needing a lexicon that was mutually intelligible by literate and nonliterate parties. As cuneiform script became more abstract, literacy must have become increasingly important to ensure one understood what he or she had agreed to.
The idea of writing certainly spread beyond the immediate zone of the Tigris and Euphrates. Sumerian cities in the fourth millennium traded extensively with Susa immediately to its east in what is now southwestern Iran. In fact, Susa was likely colonized by Uruk as early as the late fifth millennium. It developed its own clay tablet script (called proto-Elamite) and used the same token system found at Uruk. Perhaps the accounting system was used not only for local commodity distribution but also for interregional trade agreements.
A key link in the theory of the development of cuneiform writing is yet another enigmatic clay object from the ancient Near East: hollow, round clay envelopes called bullae. The French scholar Pierre Amiet found a bulla that had a set of markings on the outside that matched the same number and types of tokens on the inside. Amiet theorized that Uruk accountants made the external marks to show what tokens were contained inside a bulla without opening it up. Schmandt-Besserat built on Amiet's insights to reconstruct the early development of writing. She theorized that the bullae were the forerunners of pictographic tablets, and the tokens representing articles of daily life evolved from three-dimensional models into stylized cuneiform symbols, as the models were themselves abstracted into impressions on a clay surface. Later, the stylized pictographs became even more abstract and evolved from drawing to stylus impressions, now called "cuneiform."
Schmandt-Besserat's theory is not universally accepted — some scholars question the basic idea of a transition from tokens to writing and point out discrepancies in the notion of a temporal evolution from models to signs. For example, tokens were used for thousands of years in the ancient Near East — not just in the preliterate period. Why, for example, did the bullae system survive after the invention of writing? Also puzzling is that the widest variety of tokens appeared after the first writing began, not before — suggesting that the token and bullae system was alive, well, and developing in parallel to cuneiform. While tokens and bullae may have led to the discovery of writing, it appears that this technology continued to respond to needs that were not completely met with the written word.
ANCIENT CONTRACTS
Why would the ancient accountants of Uruk use a cumbersome bullae system for their records — and then keep using it even after they could simply write the information down? Although the bullae were not exactly accounting tools, they may have been contracts. Everything we think of as a financial instrument today is a contract. A government bond, for instance, is a contract between the government and the bondholder to guarantee a series of payments in the future. A share of stock is a contract between the shareholder and the corporation that guarantees participation in the profits of the firm and a right to vote on its management. Although contracts existed before the invention of writing — and even before the invention of bullae — the hollow clay balls and their tokens are arguably the earliest archaeological evidence of contracts.
Each bulla evidently meant that someone made a promise to give some commodity — jars of honey, sheep, cattle, perhaps even days of work — to the temple. The writing on the outside of the bulla allowed the contracting parties to refer to the amount owed over the term of the contract or to the people entering into the contract. The tokens inside tangibly symbolized the obligation. This interpretation may explain other curious features of the bullae as well. Some envelopes are covered entirely in the cylinder seal impressions — the Mesopotamian equivalents of signatures — suggesting that the contracting parties were concerned that the someone might open a small hole and insert or remove tokens.
Excerpted from Money Changes Everything by William N. Goetzmann. Copyright © 2016 William N. Goetzmann. Excerpted by permission of PRINCETON UNIVERSITY PRESS.
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Goetzmann is Professor of Finance and Management Studies at the Yale School of Management and a research associate of the National Bureau of Economic Research. This book is an exploration of money & investing through the ages and uses a vast range of examples to explain why the evolution of finance & civilisation are inseparable. Artikel-Nr. 20952457
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