Advertising and a Democratic Press (Princeton Legacy Library) - Softcover

Inhaltsangabe

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.