Filled with interviews from leading CEOs, this straightforward client-tested guide to building long-lasting business relationships describes the strategies and techniques that work best. 25,000 first printing.
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Jagdish Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University's Goizueta Business School, where he founded the Center for Relationship Marketing. A renowned educator, senior management adviser, and speaker, Dr. Sheth is the author of twelve books and over two hundred articles that have appeared in The Wall Street Journal and other major publications. His clients include many leading corporations such as BellSouth, Ford, Motorola, and Whirlpool.
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