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Inhaltsangabe
Rapid advances in technology are having a profound impact on the marketplace. And the technology is transforming company-customer interactions. This text introduces an innovative framework for measuring how receptive customers are to adopting state-of-the-art products and services. This allows managers to customize and tailor technology and technology-based products to different "techno-ready" market segments. The authors classify consumers as "explorers," "pioneers," "skeptics" and "laggards" to help managers use technology to enhance customer relations.
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Über die Autorin bzw. den Autor
A. Parasuraman is the James W. McLamore Professor of Marketing at the University of Miami. In collaboration with Leonard L. Berry he developed the 'Serv-Qual' model which is the basis for their bestselling book, Delivering Quality Service. L. Colby is president of Rockbridge Associates, Inc., a market research and consulting firm specialising in technology issues. His consulting clients include many Fortune 500 companies.
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
Anbieter: Better World Books, Mishawaka, IN, USA
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
Anbieter: Better World Books: West, Reno, NV, USA
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Zustand: Good. First Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP30825776
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-C-074-01600
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
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Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDisbn: Artikel-Nr. BOOKS142954I
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
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Hardcover. Zustand: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good in very good dust jacket. First edition *. Artikel-Nr. lower8rm1629
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