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Inhaltsangabe
"Market Driven Strategy" is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.
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Über die Autorin bzw. den Autor
George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including Market Driven Strategy, the companion volume to this book. A consultant to leading corporations worldwide, Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.
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The Market Driven Organization: Attracting and Keeping Valuable Customers
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The Market Driven Organization: Attracting and Keeping Valuable Customers
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The Market Driven Organization: Attracting and Keeping Valuable Customers
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The Market Driven Organization: Attracting and Keeping Valuable Customers
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Hardcover. Zustand: Very Good. The Market Driven Organization: Attracting and Keeping Valuable Customers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780684864679
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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Market Driven
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