The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage - Hardcover

Rosenoer, Jonathan; Armstrong, Douglas; Gates, J. Russell

 
9780684855530: The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage

Inhaltsangabe

Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.

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Über die Autorin bzw. den Autor

Jonathan Rosenoer is Director, Electronic Commerce Readiness, in Arthur Andersen's computer risk management practice. He has spent the past decade developing commercial online systems and concentrating on associated business risk and process issues, and is the author of CyberLaw: The Law of the Internet.

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9780684868714: The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage

Vorgestellte Ausgabe

ISBN 10:  0684868717 ISBN 13:  9780684868714
Verlag: Simon & Schuster, 2000
Softcover