Verwandte Artikel zu Why We Buy: The Science Of Shopping

Why We Buy: The Science Of Shopping - Hardcover

Underhill, Paco

 
9780684849133: Why We Buy: The Science Of Shopping

Inhaltsangabe

An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.

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Über die Autorin bzw. den Autor

With clients ranging from McDonald's to Starbucks, Estée Lauder to Blockbuster and Citibank to Wells Fargo, Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek and lectures widely. He is based in New York City.

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