Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too - Softcover

Greenfield, Jerry

 
9780684838557: Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too
Softcover
ISBN 10: 0684838559 ISBN 13: 9780684838557
Verlag: Simon & Schuster, 1998

Inhaltsangabe

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

  • How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
  • Practical advice on everything -- from hiring employees to choosing suppliers
  • Nuts-and-bolts information on values-led finance, retailing, and human resources

Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

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Über die Autorin bzw. den Autor

Bennett Cohen is a businessman, activist and philanthropist. He is a co-founder of the ice cream company Ben & Jerry's

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Verlag
Simon & Schuster
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0684838559
ISBN 13 
9780684838557
Einband
Tapa blanda
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar