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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company - Hardcover
Inhaltsangabe
The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok. Goldman takes a detailed look at the downfall of the company and the reasons behind it. He has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients. This work also details changes in advertising in the 1980s, such as the merger mania and ad-agency consolidations that swept Madison Avenue, including the British take-over of major agencies.
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The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok. Goldman takes a detailed look at the downfall of the company and the reasons behind it. He has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients. This work also details changes in advertising in the 1980s, such as the merger mania and ad-agency consolidations that swept Madison Avenue, including the British take-over of major agencies.
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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003971510
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CONFLICTING ACCOUNTS: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
Verlag:
Simon & Schuster (edition First Edition), 1997
ISBN 10: 0684815710
ISBN 13: 9780684815718
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Hardcover. Zustand: Good. First Edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Artikel-Nr. 0684815710-11-1
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Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire
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Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP59222379
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CONFLICTING ACCOUNTS: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.5. Artikel-Nr. G0684815710I4N00
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Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP59222379
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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company
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Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Artikel-Nr. wbs9133471628
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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company
Anbieter: M Godding Books Ltd, Devizes, WILTS, Vereinigtes Königreich
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Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good Jacket. Long dedication to a previous owner by the author. Posted within 1 working day. 1st class tracked post to the UK, Airmail with tracking worldwide. Robust recyclable packaging. Picture is the actual item. Artikel-Nr. 235177
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