Simon & Schuster Learn To Earn: A Beginner's Guide To The Basics Of Investing And Business - Softcover

Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. This book claims this that the basics of investing - the fundamentals of the economic system and what they have to do with the stock market - aren't taught in school. When individuals have to make important decisions about saving for college and retirement funds, this failure to provide a basic eduction in investing can have tragic consequences. For those who know what to look for, investment opportunites are everywhere. The average student is familiar with Nike, Reebok, McDonalds, the Gap, and the Body Shop; the majority of teenagers have drunk Pepsi or Coke, but only a very few own shares in either company or even understand how to buy them. The author demonstrates that the basic principles behind public companies haven't changed in more than 300 years.

Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing - the fundamentals of our economic system and what they have to do with the stock market - aren't taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences. In Learn to Earn, Lynch and Rothchild explain in a style accessible to anyone who is high-school age or older how to read a stock table in the daily newspaper, how to understand a company annual report, and why everyone should pay attention to the stock market. They explain not only how to invest, but also how to think like an investor.