[Value-Focused Thinking] is both an inspired and inspiring book. It is also a rarity among academic and business texts: it is a 'damn good read.' Keeney writes well, arguing his case clearly in the abstract and illustrating it through numerous interesting and pertinent examples. -- Simon French Journal of Multi-Criteria Decision Analysis Outstanding...Innovative thinking. Decision Analysis Newsletter Value-Focused Thinking clearly demonstrates the problems occurring in commercial and other organizations as a result of restricting decision choice to the available alternatives (alternative-focused thinking), rather than starting by considering what it is intended to achieve (value-focused thinking). ObserverVom Verlag:
This work concerns standard decision-making methods. Rather than placing emphasis on mechanics and fixed solutions, Keeney argues, we should focus on the bottom-line objectives that give decision-making its meaning: it is through recognizing and articulating fundamental values that we can better identify decision opportunities - and thereby create better decision alternatives.
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