Riding the Black Ship: Japan and Tokyo Disneyland (Harvard East Asian Monographs, 173) - Softcover

Raz, Aviad E.

 
9780674768949: Riding the Black Ship: Japan and Tokyo Disneyland (Harvard East Asian Monographs, 173)
Softcover
ISBN 10: 0674768949 ISBN 13: 9780674768949
Verlag: Harvard University, Asia Center, 1999

Inhaltsangabe

In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual." By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that it is much more an example of successful importation, adaptation, and domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.

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Über die Autorin bzw. den Autor

Aviad E. Raz is Associate Professor of Sociology at Ben-Gurion University of the Negev.

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Verlag
Harvard University, Asia Center
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0674768949
ISBN 13 
9780674768949
Einband
Taschenbuch
Anzahl der Seiten
240
Kontakt zum Hersteller
Nicht verfügbar
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Weitere beliebte Ausgaben desselben Titels

9780674768932: Riding the Black Ship: Japan and Tokyo Disneyland (Harvard East Asian Monographs)

Vorgestellte Ausgabe

ISBN 10:  0674768930 ISBN 13:  9780674768932
Verlag: Harvard University Press, 1999
Hardcover