Erving Goffman Gender Advertisements

ISBN 13: 9780674341913

Gender Advertisements

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9780674341913: Gender Advertisements

'displays are part of what we think of as "expressive behavior' "

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Goffman, Erving:
Verlag: Harvard Univ. Press, (1979)
ISBN 10: 0674341910 ISBN 13: 9780674341913
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Buchbeschreibung Harvard Univ. Press, 1979. Buchzustand: Gut. IX; 84 S.; Illustr.; 29 cm Gutes Ex.; Umschl. gering berieben. - Englisch. // INHALT : Introduction by Vivian Gornick --- Gender Display --- Picture Frames --- Gender Commercials --- Relative Size --- The Feminine Touch --- Function Ranking --- The Family --- The Ritualization of Subordination --- Licensed Withdrawal --- Conclusion. // "In this wonderfully dense and lively monograph Goffman turns his attention, specifically, to the ways in which men and women - mainly women - are pictured in advertisements (those highly manipulated representations of recognizable scenes from 'real life'), and speculates richly on what those ads tell us about ourselves; what the interplay is between fashioned image and so-called natural behavior; the degree to which advertisements embody an artificial pose reflecting on perhaps yet another artificial pose - that is, the process by which we come to think of what we call our natural selves. "The pictures that Goffman has chosen and arranged for our perusal are a commentary on the complicated matter of 'what we ourselves might be engaged in doing.' That commentary clearly demonstrates that while advertisements appear to be photographing male and female human beings, what they are actually photographing is a depiction of masculinity and femininity that is fitted or matched in such a way as to make it function socially. "What is original with Goffman is the quality of the insight he brings to bear on male- female images in advertising. Most observation on this subject has been of a blunt and fundamental nature: original spadework, so to speak; digging up the issue. What Goffman does here - by virtue of his penetrating eye and his comprehensive context - is to contribute an observation so shrewd and subtle it takes us further than we have been before. (Verlagstext) ISBN 0674341910 Wir versenden am Tag der Bestellung von Montag bis Freitag. Sprache: Deutsch Gewicht in Gramm: 700 Originalhardcover mit Schutzumschlag. Artikel-Nr. 1076424

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