Verwandte Artikel zu Public Relations Strategies and Tactics
Inhaltsangabe
A comprehensive overview of public relations principles, concepts, and methods is presented in this introductory text. Case studies featured include the GM-MBC exploding gas tank controversy, the political battle over NAFTA, and the debate over Clinton's health care plan. This text also includes the issues of ethics and professionalism, diversity in the workplace, international public relations, the environment, crisis management, new technologies, and the relationship between public relations and integrated marketing communities. In addition, specialized areas of public relations - government, education, corporations, membership groups, travel, social and cultural agencies, and sports and entertainment - are highlighted in individual chapters.
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Reseña del editor
A comprehensive overview of public relations principles, concepts, and methods is presented in this introductory text. Case studies featured include the GM-MBC exploding gas tank controversy, the political battle over NAFTA, and the debate over Clinton's health care plan. This text also includes the issues of ethics and professionalism, diversity in the workplace, international public relations, the environment, crisis management, new technologies, and the relationship between public relations and integrated marketing communities. In addition, specialized areas of public relations - government, education, corporations, membership groups, travel, social and cultural agencies, and sports and entertainment - are highlighted in individual chapters.
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Beispielbild für diese ISBN
Public Relations: Strategies and Tactics
Verlag:
Harpercollins College Div, 1995
ISBN 10: 0673993094
ISBN 13: 9780673993090
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Hardcover
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. 4th edition. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. Q16L-00563
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Public Relations : Strategies and Tactics
Verlag:
Addison-Wesley Educational Publishers, Incorporated, 1997
ISBN 10: 0673993094
ISBN 13: 9780673993090
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 726745-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Public Relations : Strategies and Tactics
Verlag:
Addison-Wesley Educational Publishers, Incorporated, 1997
ISBN 10: 0673993094
ISBN 13: 9780673993090
Gebraucht
Hardcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 39047247-6
Anzahl: 3 verfügbar