The Inmates Are Running the Asylum - Hardcover

Cooper, Alan

 
9780672316494: The Inmates Are Running the Asylum
Hardcover
ISBN 10: 0672316498 ISBN 13: 9780672316494
Verlag: Sams, 1999

Inhaltsangabe

The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

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Über die Autorin bzw. den Autor

Alan Cooper is a software author and visionary whose industry credits include creating the visual programming interface for Microsoft's Visual Basic. His one-man crusade for better design in the '90s has evolved into the Cooper Interactive Design firm, which he founded in 1992. As an industry leader, he is frequently speaking at computer conferences such as VBITS as well as meeting with industry leaders to provide guidance and direction.

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Verlag
Sams
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0672316498
ISBN 13 
9780672316494
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780672326141: Inmates Are Running the Asylum, The: Why High Tech Products Drive Us Crazy and How to Restore the Sanity

Vorgestellte Ausgabe

ISBN 10:  0672326140 ISBN 13:  9780672326141
Verlag: Pearson International, 2004
Softcover