If you've ever tried a trendy new diet and found it impossible to stick to.... If you've wondered why the steak-and-salad regimen that worked miracles for your friend actually put three unwanted pounds on you.... you're about to find out what will work. You can lose weight and achieve optimal health by unlocking
The BODY CODE
At the renowned Green Valley Spa, nutritionist Jay Cooper has developed a remarkable quartet of customized wellness plans, with amazing results for thousands of satisfied clients. Now you can embark on a food and fitness program that is as individual as you are.
WHICH TYPE ARE YOU?
Jay Cooper explains how to ear and exercise for each of the four human genetic types:
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Jay Cooper has a MS in nutrition and is the director of the diet program for the world-renowned Green Valley Health Spa in Green Valley, Utah. Since 1979, Cooper has been professionally involved in wellness and weight loss programs. He is a marathon runner, a tri-athlete, a former body builder, and a cancer survivor who was given only months to live in 1990. The Body Code is his first book.
If you've ever tried a trendy new diet and found it impossible to stick to....If you've wondered why the steak-and-salad regimen that worked miracles for your friend actually put three unwanted pounds on you....you're about to find out what will work. You can lose weight and achieve optimal health by unlocking
At the renowned Green Valley Spa, nutritionist Jay Cooper has developed a remarkable quartet of customized wellness plans, with amazing results for thousands of satisfied clients. Now you can embark on a food and fitness program that is as individual as you are.
WHICH TYPE ARE YOU?
Jay Cooper explains how to eat and exercise for each of the four human genetic types:
-- The WARRIOR TYPE: rectangular or chesty build; extroverted, energetic, and practical
-- The NURTURER TYPE: curvy, pear-shaped build; compassionate, selfless, and magnetic
-- The COMMUNICATOR TYPE: lanky or rangy build with long limbs; lively, creative, and unpredictable
-- The VISIONARY TYPE: naturally thin, youthful build; calm, reserved, and intellectual
Once you've identified your type (by simply answering a series of questions about your body shape, exercise tendencies, and preferred foods), you can begin a lifetime of energy-balancing strategies and diet solutions that are just right for you.
Discover the exclusive breakthrough plan from the Green Valley Spa -- and enjoy the rejuvenating powers of Jay Cooper's expertise -- with THE BODY CODE.
CHAPTER ONE: THE JAY WAY
Hi, I'm Jay Cooper, Wellness Director of the Green Valley Spa in St. George, Utah. For more than twenty years I've helped thousands of clients unlock the secrets of their Body Code. This unique genetic programming, which is different for each individual, determines our general body build and dictates the best food and exercise plans for each of us.
Now, I'd like to help you discover your own Body Code. Whether you want to lose weight, find more energy, or simply become more healthy, I invite you to join the thousands who have improved their lives through understanding the Body Code.
At Green Valley Spa, clients arrive from all over the world. They're stressed out, overweight, underexercised, and overfed. Some are recovering from their umpteenth diet, or worn-out from doing too much of the wrong kind of "no pain, no gain" exercise. Many have low energy and wonder if they'll even be able to make it through the week.
After a few days on our program, most have turned completely around, feeling relaxed, energetic, and losing weight. Some feel better than they've felt in decades.
They're not counting calories or fat grams. For the first time in their lives these clients are eating the foods that are right for their metabolism. They're performing the type and amount of exercise that keeps their fat thermostat low and their energy level high.
Our clients are working with their bodies instead of following a one-size-fits-all diet and exercise plan that is supposed to work for every human but simply does not. The bottom line is that some approaches
work for some people and not for others. I know you've observed this yourself. Some people, no matter how they eat, stay slim. Others, no matter which diet and exercise regimen they follow, always battle to keep their weight down.
I understand this reality very well, because I am one of the latter types. Although I've been medium-sized since 1979, I was born and raised fat. In my family, my mom served good old American food. You know, the stuff that sticks to your ribs: meat, potatoes, gravy, heavy sauces. My father and brothers all thrived on this diet, but my mom and I kept battling weight and getting fatter. I remember looking at my bony younger brother and wondering how it could be that we'd eat the same things, day after day, and yet I kept gaining while he remained so thin. By the time I was a sophomore in college, I was up to 242 pounds -- and I'm only five feet nine inches tall.
By then I was also an accomplished couch potato. From time to time, I'd try to diet or just cut down on eating, but it never worked. I made feeble attempts to exercise. I even tried out for the wrestling team, until the other boys laughed at me and dubbed me "fat boy." Luckily for my self-esteem and sanity, I was interested in music and theater and was able to get roles that fit my physique, such as Snoopy in Charlie Brown, and Tevye, the portly milkman, in Fiddler on the Roof.
Later in my sophomore year, I had the good fortune to badly twist my ankle. I say good fortune because that mishap may have saved -- and certainly changed -- my life. It sent me to a doctor, who discovered that my blood pressure and resting heart rate were very high for my age. After the exam, he skillfully used shock therapy by sternly asking me, "Jay, how are you going to spend these last ten years of your life?"
It worked. I was petrified. What did he mean, the last ten years? I was still a kid. But deep inside I knew he was right. I knew it was time I grew up and faced that my eating and exercise habits were literally killing me. He said, "Some people wear themselves out. You, on the other hand, are luxuriating yourself to death."
I immediately moved off campus so I'd be forced to walk to school. I didn't change my eating habits, not then, but I did notice that just walking was having a noticeable effect, both on how I felt and how I looked. Encouraged by this interplay of exercise and well-being, I was determined to return to a more natural lifestyle. I continued to study, in school and on my own time, to better understand biology and physiology.
By the time I graduated from college, I was only moderately overweight, but far more fit. I was also a newlywed! My new bride and I moved to St. George, Utah, in the heart of canyon country, where I began to test the principles I had been studying. Most of my diets would work a little, for a while, but I was still overweight.
As I continued my walking program, I gradually progressed from a mosey to a walk to a fast walk to a walk/jog to finally running. One day it dawned on me that quite by accident I had evolved into a runner. I had even melted down to a trim person and have been medium-sized ever since. These changes in my body convinced me that exercise really works. I began to study human typology (the study of human characteristics) to find more specific information about weight loss and metabolic functions. I read the works of Dr. William Sheldon, who wrote about constitutional types. According to Sheldon's team of medical researchers, most of us are one of three basic somatotypes, or body builds. I scored as a mesomorph -- the compact, muscular type. The other two anatomical types are the ectomorphs, the thinner, lanky-type folks, and the endomorphs, who tend to be more rounded or pearshaped. Sheldon established that body type and personality type are roughly correlated, with the mesomorphs tending to be hard-driving type A's; endomorphs the calmer, more deliberate type B's; and ectomorphs either the high-strung or the reclusive types.
Around this time I also reread a book by Dr. Henry Bieler that I had originally read in 1968, which steered me to the works of a group of physicians, including Dr. Herman Rubin. These scientists had followed up on the earlier work of Dr. Lewellys Barker of Johns Hopkins, and Francis Pottinger, who had medically confirmed an association between our body shape, personality, and our Endocrine System. This was what I needed! The association made sense, and I soon became a disciple of the metabolic-types movement.
In a nutshell, what these physicians had found through studying tens of thousands of people was that each of us is genetically programmed to be influenced by one dominant endocrine system gland or glands: the adrenal, thyroid, pituitary, or gonads. The dominant gland or glands govern metabolism -- food intake and energy output. Bieler and the others showed that all the major glands are designed to work synergistically like members of a chorus. The dominant gland is like a chorus section that has the strongest voice. If that section overwhelms the others, the balance is lost.
This information changed my life. I identified myself as an adrenal type and began to eat the foods that were recommended for that. The results were miraculous. Keeping my weight down and eating right were no longer a battle. I simply felt fantastic and wasn't hungry.
During this period of my life I became a certified personal trainer, and began training clients to run marathons. I knew for sure that I wanted make my career as a fitness/wellness educator. Within a few months I made a business proposal to Dr. Mark Sorenson, an exercise physiologist. Together we built the National Institute of Fitness (NIF) into one of top-destination wellness retreats in the world. Although my job title "general manager," my real function was client counseling and tweaking the diet and exercise programs. I coached literally thousands of clients. I weighed them, measured them, and tracked their progress. My task was to keep all clients losing weight systematically and feeling great. By taking body-site measurements and skin-fold calibrations weekly, I began to document that humans are not only built differently, but also store body...
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