WINNING WITH THE P&G 99: 99 PRINCIPLES AND PRACTICES OF PROCTER GAMBLES SUCCESS - Hardcover

Decker, Charlie L.

 
9780671017392: WINNING WITH THE P&G 99: 99 PRINCIPLES AND PRACTICES OF PROCTER GAMBLES SUCCESS
Hardcover
ISBN 10: 067101739X ISBN 13: 9780671017392
Verlag: Atria, 1998

Inhaltsangabe

Examines the company's corporate culture to identify the beliefs, codes of conduct, and rules of engagement responsible for success

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Über die Autorin bzw. den Autor

Charles L. Decker manages a consulting and focus-group research business. After graduating from Dartmouth College and serving in the U.S. Coast Guard, he joined Procter & Gamble and was promoted to brand manager in less than three years. P&G's marketing and management principles and practices served him equally well at Oglivy & Mather where, as management supervisor of the Kimberly-Clark account, he and his team achieved extraordinary success for the Huggies Disposable Diaper brand, a direct competitor of P&G's Pampers and Luvs. He was also executive vice president at Bates Worldwide, and director of their Latin American network of agencies.

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Verlag
Atria
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
067101739X
ISBN 13 
9780671017392
Einband
Gebundene Ausgabe
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780671017408: Winning with the P&G: 99 Principles and Practices of Procter & Gamble's Success

Vorgestellte Ausgabe

ISBN 10:  0671017403 ISBN 13:  9780671017408
Verlag: Simon & Schuster, 1999
Softcover