One Click: Jeff Bezos and the Rise of Amazon.com - Softcover

Brandt, Richard L.

 
9780670920679: One Click: Jeff Bezos and the Rise of Amazon.com
Softcover
ISBN 10: 0670920673 ISBN 13: 9780670920679
Verlag: Penguin, 2012

Inhaltsangabe

Buy now with one-click. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top.

Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to choose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions.

Amazon.com was waiting to be discovered. It took Bezos's unique character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.

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Über die Autorin bzw. den Autor

Richard Brandt is an award-winning journalist who has been writing about Silicone Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.

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Verlag
Penguin
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0670920673
ISBN 13 
9780670920679
Einband
Taschenbuch
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Penguin Random House Ireland Limited
productsafety@penguin.co.uk

Morrison Chambers, 32 Nassau Street
Dublin
Irland

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Softcover