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The Personal MBA: The bestselling business book containing you everything you need to know about marketing, management and leadership - Softcover

Kaufman, Josh

 
9780670919536: The Personal MBA: The bestselling business book containing you everything you need to know about marketing, management and leadership
Softcover
ISBN 10: 0670919535 ISBN 13: 9780670919536
Verlag: Penguin, 2012

Inhaltsangabe

***THE INTERNATIONAL BESTSELLER: OVER 1 MILLION COPIES SOLD WORLDWIDE***

Are you tempted to go to business school? Save your money and read THE PERSONAL MBA instead.

This bestselling business classic gives you everything you need to transform your business and your career.

An MBA at a top business school is an enormous investment in time and cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.

The Personal MBA gives you simple mental models for every subject that's key to commercial success. From the basics of products and marketing to the nuances of teamwork and systems, this book distils everything you need to know to take on the MBA graduates and win.

'File this book under: NO EXCUSES' Seth Godin

'No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game' Kevin Kelly, founder of Wired

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Über die Autorin bzw. den Autor

Josh Kaufman has made a career providing practical advice for business, entrepreneurship, skill acquisition, productivity, creativity and applied psychology. Named one of the 'Top 100 Websites for Entrepreneurs' by Forbes, Kaufman's PersonalMBA.com helps people make more money, get more done and have more fun. His first book, The Personal MBA: Master the Art of Business is an international bestseller.

Von der hinteren Coverseite

This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.

An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.

Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know.

The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.

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Verlag
Penguin
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0670919535
ISBN 13 
9780670919536
Einband
Taschenbuch
Anzahl der Seiten
496
Kontakt zum Hersteller
The Random House Group Limited
productsafety@penguin.co.uk

One Embassy Gardens, 8 Viaduct Gardens
London
SW11 7BW
Vereinigtes Königreich
Verantwortliche Person
The Random House Group Limited
productsafety@penguin.co.uk

One Embassy Gardens, 8 Viaduct Gardens
London
SW11 7BW
Vereinigtes Königreich