An accessible discussion of the science behind Malcolm Gladwell's best-selling Blink by one of his researchers reveals the importance of intuition in decision-making, explaining how gut feelings occur as a result of unconscious mental processes that effectively function as practical information filters.
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Gerd Gigerenzer is director of the Center for Adaptive Behavior and Cognition at the Max Plank Institute for Human Development in Berlin, Germany. He has won numerous awards, including the AAAS Prize for Behavioral Science Research, and is the author of several books.
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