A Stochastic Response Model With Application to Brand Choice (Classic Reprint) - Hardcover

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Excerpt from A Stochastic Response Model With Application to Brand Choice

The model developed and tested in this paper may be described as a heterogeneous, non-stationary zero order process. In contrast to the Howard [1965] model in which change occurs at discrete points of time, the present model allows changes in response probabilities to occur in continuous time.

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