Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

Influence and Communications Behavior in a Local Community, in Paul F. Lazarsfeld and Frank N. Stanton, eds., Communications Research, 1948-49 (new York: Harper, pp. 180-219.

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