Industrial Advertising Effects and Budgeting Practices: A Review (Classic Reprint) - Hardcover

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Excerpt from Industrial Advertising Effects and Budgeting Practices: A Review

Expenditures on industrial advertising (advertising of goods to non-consumer purchasers) amount to nearly a billion dollars annually. Firms that sell to industrial or reseller markets regularly face the problem of determining how much to spend for advertising their product. Typically these decisions are made on the basis of only limited informa tion and analysis.

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