First Principles of Advertising (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from First Principles of Advertising

Sincere appreciation is expressed and due acknowledgements made of the obligation of the author to his many friends in the profession who have made valuable suggestions. It is planned that a second volume shall go into the technical details of an advertising department, advertising agency work, and the other matters which become essential after the student has qualified in his preliminary work.

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