Multi-Objective Assessment of Strategic Planning Effectiveness: A Discriminant Analysis Approach (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from Multi-Objective Assessment of Strategic Planning Effectiveness: A Discriminant Analysis Approach

King Cleland, 1978; Lorange, 1979, 1980; Lorange Vancil, 1977) Similarly, with regard to the second issue, the exclusive emphasis on financial performance is conceptually flawed and is open to attack as being narrowly focused. A broader concept of effectiveness is needed.

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