Reputation Marketing: Building and Sustaining Your Organization's Greatest Asset - Hardcover

Marconi, Joe

 
9780658014291: Reputation Marketing: Building and Sustaining Your Organization's Greatest Asset
Hardcover
ISBN 10: 0658014293 ISBN 13: 9780658014291
Verlag: NTC Business Books,U.S., 2001

Inhaltsangabe

In a study conducted by PR Week, more than 85 percent of CEOs said that effective management of a corporation's reputation is critical to its market value. "Reputation Marketing" reveals steps marketers can take to shape, nurture, and protect their reputations. With case studies from companies such as Ford, Firestone, and Levi's, it provides in-depth coverage of subjects including the role of research in building reputation, use of new media resources to further a reputation, proven strategies for improving a "bad" reputation, and more.

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Über die Autorin bzw. den Autor

Joe Marconi (Western Springs, IL) is a writer and marketing consultant. His numerous advertising/marketing books include Future Marketing and The Brand Marketing Book.

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Verlag
NTC Business Books,U.S.
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0658014293
ISBN 13 
9780658014291
Einband
Gebundene Ausgabe
Anzahl der Seiten
232
Kontakt zum Hersteller
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Verantwortliche Person
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