Trade Marks: Trade Names (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from Trade Marks: Trade Names

By means of the trade-mark Ivory the manufacturers in Cincinnati deal with this buyer in Arizona as surely and as expeditiously as if the lived across the street from their factory. Trace this transaction backward, and you will find its trail running unerringly through the retailer, the wholesaler, and the jobber to the manufacturer - and at every stage of its journey the product kept its personality. It left Cincinnati as Ivory Soap, and as Ivory Soap it was put into the consumer's hands.

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