CFO: The True Meaning Behind The Title (Leadership Series) - Softcover

Inhaltsangabe

What do you think when you read the title CFO? Some say Chief Financial Officer and others say CFO. Have you wondered how recruiters, CEO’s and Boards employ a CFO with such confusion from the onset with the title? How do they engage the right person and to what role does the CFO perform? We discuss the CFO title at length of how it is to be displayed and the connotation behind the title to grasp a greater understanding to assist in the heirearchal appreciation of this co-partner or co-pilot to the CEO. We provide clarity of the role the CFO is to perform and skill sets required for the role, as we step through the evolution of the CFO to the current and future importance of this role that has entrenched this confusion and seen the majority of CFO’s under-utilised.To answer these questions we will encapture and unravel the insight of a CFO from three main sources. Firstly from those we found to have promulgated on the subject. Secondly from those who have practiced as a CFO and finally from those who have mentored and taught CFO’s since inception. Our research enabled us to share the character of a CFO to inturn develop the CFO reporting framework, that aids in the CFO as the strategic partner.Harnessing the insight from the founder of the CFO training workshop since 1995, we ask Mr John Petty, for his erudition and observations, enabling a collation of the best measures of a CFO in utilising the best of the newest tools and emerging discussions.

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