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Food Industry and the Internet: Making Real Money in the Virtual World - Hardcover

Smith, Drew

 
9780632057535: Food Industry and the Internet: Making Real Money in the Virtual World
Hardcover
ISBN 10: 063205753X ISBN 13: 9780632057535
Verlag: Wiley-Blackwell, 2001

Inhaltsangabe

Who is making money on the Web and who is losing it? This book brings together the first two hundred and fifty stories to appear on the revolutionary food industry intelligence service efoodnews.com. We have interviewed many of the largest companies in the food and drink business and also those small/medium enterprises most actively pursuing e-commerce. This book concisely summarises and analyses the findings of these discussions and guides you to discover both the successful and unsuccessful strategies. If you are trying to develop a cohesive and creative online presence for your business then this book is tailor-made for you.

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Über die Autorin bzw. den Autor

Drew Smith is former editor of the Good Food Guide, chair of the guild of food writers, and an author and journalist. He has developed key strategic programmes for major food companies and also worked on policy for the EC, UN and Docklands Development Corporation. Drew Smith has specialised in food-and drink-related Net Projects since 1998.

Von der hinteren Coverseite

Who is making money on the Web and who is losing it? This book brings together the first two hundred and fifty stories to appear on the revolutionary food industry intelligence service efoodnews.com. We have interviewed many of the largest companies in the food and drink business and those most actively pursuing e-commerce. This report concisely summarises and analyses the findings of these discussions and guides you to discover the successful strategies. If you are trying to develop a cohesive and creative online presence then this book is tailor-made for you.

Aus dem Klappentext

Who is making money on the Web and who is losing it? This book brings together the first two hundred and fifty stories to appear on the revolutionary food industry intelligence service efoodnews.com. We have interviewed many of the largest companies in the food and drink business and those most actively pursuing e-commerce. This report concisely summarises and analyses the findings of these discussions and guides you to discover the successful strategies. If you are trying to develop a cohesive and creative online presence then this book is tailor-made for you.

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Verlag
Wiley-Blackwell
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
063205753X
ISBN 13 
9780632057535
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
234
Kontakt zum Hersteller
Wiley-VCH GmbH
product_safety@wiley.com

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