Group Consensus and Minority Influence: Implications fopr Innovation: Implications for Innovation - Softcover

Über die Autorin bzw. den Autor

Carsten De Dreu is Professor of Organizational Psychology at the University of Amsterdam, and the author of Using Conflict in Organisations.

Nanne de Vries is Professor of Health Education and Promotion at Maastricht University.

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Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.

Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.

Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

Aus dem Klappentext

Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.

Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.

Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.