The Strategy Reader - Softcover

Über die Autorin bzw. den Autor

Susan Segal-Horn is Professor of International Strategy at the Open University Business School, where she is also Chair of the Strategy MBA Programme. She is the co-author of The Dynamics of International Strategy (1999) and editor of The Challenge of International Business (1994).

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Made up of many classic, as well as some less well-known articles, The Strategy Reader provides students and managers with a remarkable overview of continuing debates in the field of strategic management.

Contributions by Porter, Mintzberg, Senge, Hamel and Prahalad give landmark statements of particular positions and approaches. Other essays, chosen for their variety of insight and contrasting perspective, present less familiar authors writing on sometimes unusual topics. The range of articles included here demonstrates the analytical strength of strategy. But it also shows that analysis is not a sufficient condition for strategic thinking. Ultimately that will depend on the exercise of judgement.

Designed to accompany all major textbooks, The Strategy Reader will also appeal to managers seeking to broaden and deepen their understanding of the contribution strategic management can make to the development of their organizations.